Unlock the Master's Path to Success

Eastern Philosophies Meet Western Business Strategies

The Master’s Path is designed to guide martial arts school owners on the road to financial freedom and ultimately how to build a future where they have a sacred purpose, consistent cash flow, and time to enjoy their life.

Depending where you are on your personal journey we have a coaching program for you.

Master's Path Coaching

Designed to empower martial arts school owners and small business proprietors to foster both financial and personal growth by harmoniously blending Eastern philosophy and Western business practices.

Transformation to Total Practitioner (T3P)

Once the foundation of your business is in place we work on building up your team and leadership competencies.

Business Master Accelerator

The advanced techniques for improving your bottom line, marketing strategies, customer service, and the future legacy of your business.

Get Your Guidebook Today

Everyone wants to be a success. Few people know the steps to achieve it.

The Master’s Path – How to Find Happiness, Joy, and Fulfillment in Your Life was created to help you break through the mental barriers that hold you back. One of the many life-changing strategies you will learn helps you to reset your self-identity “set point” so you can overcome challenges that up to now may have seemed insurmountable.

The Master’s Path will help you to build your own personal success model so you can create happiness, joy, and fulfillment in your life today. Not next week, next month or next year. It is about your life journey and what it can be if you follow through. It is about reaching the summit by mastering the path. It is about becoming the best version of yourself you can be.

Audible

Meet Your Guide

John St. James has been in the leadership-training business for well over 45 years. He became a certified leadership and martial arts instructor and started his teaching career at the age of 18. John attended the University of California, San Diego. He attained his bachelor’s degree in Political Science in 1984 and later an advanced degree in Insurance and Risk Management from the American Institute in 1986.

In addition to being an expert in leadership training, John is considered an expert in personal development through his unique style of teaching leadership skills to those who need it most. John worked for years as a training specialist with State Farm Insurance at their corporate headquarters in Bloomington, Illinois, where he was responsible for producing management-training programs and seminars. John also served on the Board of Directors of the State Farm Federation Credit Union (GA office) for nearly two and half years.

John is also a successful entrepreneur who serves as President and CEO of an international martial arts organization and a non-profit that helps at-risk and disadvantaged children and adults learn the important life skills that are so necessary to happiness and fulfillment. John also serves on the board of two public charities.

A gifted speaker, John enjoys sharing his life’s experience with his students, clients, and team members which include doctors, lawyers, educators, and business owners. Mr. St. James is an international certified speaker, coach, and mentor with the John Maxwell Team and is also certified as a leadership coach with the APTSDF, having conducted leadership training in the USA, the UK, Australia, the Caribbean, and Mexico.

Book John For Your Event

John is available for keynote speaking, workshops, interviews, and podcasts. Please send your inquiry to [email protected] to discuss your needs.

“Following Grand Master John St. James philosophies and tactics over the past 20 years has been a pillar within the ambitions and ultimate success I have become internationally recognized for.   His commitment to excellence and path to achievement is one that will truly resonate with anyone looking to take their personal and professional accomplishments to a whole new level.”

Leif Becker, World Record Martial Arts Master and International Business Consultant

“I’d like to take a moment to voice my appreciation to Mr. John St. James for his counsel, as well as applaud his lifelong dedication to helping others realize and achieve their individual goals and dreams.  In the few years that I have known and been mentored by Mr. St. James, he has not only helped me visualize paths for furthering my personal and business goals, but helped me establish a foundation of practices to help me make these goals become reality.  By breaking down the “big picture” of one’s goals and dreams into smaller, more digestible pieces, Mr. St. James helps to create an environment that is conducive for success in any arena.  His sincerity and tenacity, coupled with his leadership experience make for a winning combination of coaching for personal and professional development. Thank You!”

Paul S Harmon, Building and Remodeling Contractor, Harmon Builders, LLC

“I came into this seminar looking for principals and thought processes I could apply not only to the success of my business but to all aspects of my life. Mr. St. James did not disappoint. From the idea of ‘everything begins with a thought’ to then applying that concept into the daily practice of knowing and understanding that ‘what we think determines who we are,’ I found Mr. St James’ seminar, Awaken the Leader Within, to not only be powerful, but absolutely useful and 100% applicable to my business principles, practices and success. Absolutely worth it!

Paul Lambros Lopez, Owner, 1220 Media LLC

“I recently attended the Put Your Dream To The Test leadership seminar presented by Grandmaster John St James. During this seminar he reviewed several leadership books and drew on his decades of leadership training to highlight key concepts that could be implemented immediately to improve both my work and family life and to push myself to achieve my true potential.

I had recently hit a slump, overwhelmed with commitments and with a lack of energy and focus, but the motivational message in this seminar helped me pick myself back up and put me back on the track to strive for excellence. Some of the concepts that were covered were ones that I had heard before and had already used in my life, but hearing it again stirred me to redouble my efforts in these areas. Other concepts were newer to me and helped me identify areas that I needed to focus on to improve my productivity and to increase my confidence and the pleasure that I derive from life. Using the ideas and motivation presented in this seminar I am now back on the path of living a life of Purpose, Passion and Potential.”

David Watson-Jones, Wardour Consulting, Inc.

“Enrolling in John St James’ Business Master Accelerator (BMA) program has been a transformative journey unlike any other. Under his expert guidance, I’ve experienced a monumental shift in both my professional success and personal growth.

Thanks to John’s strategic insights and unwavering support, I’ve not only doubled my gross income but also cultivated essential leadership skills that have propelled me forward in my career. His mentorship extends beyond mere business tactics; it’s a holistic approach that touches every aspect of one’s character. Through his mentorship, I’ve found a newfound confidence to embrace risks, knowing that his guidance serves as insurance. I consider the BMA program my self-defence system for potential business threats. 

John’s BMA program has equipped me with the tools to develop a comprehensive leadership program and successfully implement JIT/CIT programs (Junior Instructor Training and Certified Instructor Training). These achievements have not only elevated my professional standing but have also reinforced my commitment to continuous improvement and excellence. 

M. Weatherburn

“As someone who once felt like a white belt in business, John has empowered me to evolve into a black belt, demonstrating proficiency, resilience, and adaptability. Beyond business acumen, his mentorship has instilled in me a sense of balance and poise, akin to the discipline cultivated through martial arts training.

John isn’t just a mentor; he’s a catalyst for profound transformation. With his guidance, I’ve not only honed my business skills but also discovered a deeper sense of self-assurance and purpose. For anyone seeking to unlock their fullest potential and achieve unprecedented success, I wholeheartedly recommend John St James’ BMA program. It’s a journey that promises not only professional growth but also personal fulfilment and empowerment.”

Danika W.

Articles

Debunking Martial Arts School Myths

Debunking Martial Arts School Myths

The martial arts industry is rife with tales of what makes a school successful. From the suburban strip mall dojang to prestigious training institutes, myths about growth engines churn from one instructor to another. In this article, we will "Soo...

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7 Reasons Your Martial Arts School Isn’t Growing

7 Reasons Your Martial Arts School Isn’t Growing

The martial arts industry, known for its discipline and the fostering of personal growth, depends on the strength and resilience of its schools. For many school owners, the dream is to cultivate a thriving community of dedicated students—however,...

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